Miata Mailing List: May 1993, Message #149
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   From: (none)
Subject: Re:  RE>Mazda Profits
   Date: (none)

Yea, I could never understand how automakers could spend a billion dollars 
developing a decent but rather mundane automobile. I remember back in the late
eighties there was a Ford commercial with Lindsey Wagner pitching the then new
Ford Thunderbird that they claimed they spent a $1,000,000,000 developing. I
really found that hard to believe. It would be really interesting to get a 
detailed list on the costs of developing a new car. I'm sure Ford must have 
included the costs of new buildings, and production lines in that figure, but
I still am rather incredulous at those kinds of numbers. If anyone could shed
some light on what goes into developing a new car I would appreciate it.

Derek