Miata Mailing List: July 1993, Message #124
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   From: bruce@lurch.Data-IO.COM
Subject: Re: 1993 dealer prices
   Date: Wed, 14 Jul 1993 15:11:56 -0400



> It occured to me that people might be interested in what the 1993
> dealer prices are for Miatas.  These are a little out of date (they're
> from December or so) but should be within a few dollars (like $10 or
> so) of the current price.  I list the cost to dealer, and the MSRP.
>
> 			Invoice		MSRP
> Package A		  911		 1085
> Package B		 1348		 1605
> Package C		 1919		 1605

Nope, the current prices are quite a bit higher today.  For example, the
latest list for 'C' that I saw in June 93 was $2700, rather than the
$2285 the books quote from December (note your typo of $1605 for this).
'A's are up to $1300.

The markup on each item stays the same, however, so you can compute the
dealer cost from the current MSRP.  The full dealer invoice for the
packages A, B, and C is 84% of MSRP.

> If you're buying a '93 today, you can almost certainly get one for
> $300 - $500 over invoice price.  (But remember that there's an
> advertising fee that will show up on the invoice as well that isn't on
> here.  Forget about it and the destination charge when you start to
> discuss price.  Makes them real eager to show you their invoice, which
> you really do want to see).

Personally, I think $300 over full dealer invoice is a little aggressive
for this car in the middle of summer.  Feel free to forget about the 'ad
fee' ($68 in my region) when negotiating from full dealer invoice, but
you must pay the destination fee in full.  There is no dealer discount
on this, and it is real.

Actually seeing their invoice is worthless.  By the time you have made
an offer, you should know exactly what it says already.

--bruce@data-io.com
Seattle, WA