Miata Mailing List: May 1994, Message #123
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   From: fischman@nynexst.com (Gary Fischman)
Subject: Re: MCA Magazine
   Date: Fri, 6 May 1994 09:34:21 -0400


> 
> Ken has a good idea Miateers,
> In fact why don't we submit all of our local chapter newsletters to the
> Magazine.  In fact don't we already!  Why can't they find more applicable
> material from those newsletters to publish nationally?  And then, why can't
> they see from those newsletters what the real Miata owners have signed up to
> read at their local levels?  Am I wrong, or are there fictional articles
> in the locals as well?
> Tom
> Manson@fsd.com
> 
> 
> 
Miata Magazine *does* get all of the local newsletters. Sometimes they'll pull
a tidbit out of one and stick it in the big rag.  The important thing to realize
is that the National Club isn't a club at all. Did *you* ever get to vote for
president? No. Its a business operation with a highly targeted demographic -
that's all.  They have a built in subscriber base and therefore have no
incentive to make the magazine bigger/better/more comprehensive.  They make
a *fortune*. They get $25/year from 40,000 people for 4 stinkin' issues. Add
to that the incredible advertising revenue.  I doubt you'll *ever* see them
go to 6 issues/year unless the advertisers demand it. Otherwise they have no
reason to give out 50% more magazines for the same $$. Hell, they don't even
give *any* support to local chapters - after all, they already *have* our
membership dollars.

Getting back on track - I get to see most of the local newsletters. There's very
little substance in most of them. There are a few good ones - some *very* good.
But there is little material besides very "chapter specific" stuff like event
reviews, calendars, reprints of stuff from Internet, etc. Occasionally you'll
see a short member profile or Miata human interest type of piece.

	...Gary
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Gary J. Fischman		NYNEX Science & Technology Center
E-mail: fischman@nynexst.com	Geographic Information Systems Lab
Compuserve: 73750,2552		Room: 2E-20
Phone: 914-644-2725		500 Westchester Ave.
Fax:   914-644-2404		White Plains, NY 10604
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