Miata Mailing List: October 1995, Message #74
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   From: KenFreeze@aol.com
Subject: Madza Corp. Problems (was 95 v. 96 Miata Brochure )
   Date: Tue, 3 Oct 1995 09:49:56 -0400

In a message dated 95-10-02 14:49:02 EDT, you write:

>
>I too just got the new '96 brochure, or should I say, the '95 brochure with
a
>new cover. There is only one new picture in the brochure and it is a '95
>black R package...note the rear view mirror still atached to the windshield
>header.  None of the Miatas pictured are a '96, in fact they are pictures of
>'94s...note the folding-type, two piece  visors.  The picture of the dash is
>also a '94...yes they airbrushed the chrome trim rings around the gauges,
but
>they still have the old (pre '95) oil pressure gague that has numbers 0 -
90,
>which was changed to L - H (low - high ?) in '95.  The red airbrushed Miata
>(thats not a picture - look at the headlight doors) is also a '95 with it's
>rear view mirror atached to the windshield header.
>
>

Madza is having some money problems. For instance they just closed down their
Marketing Division. All that work will now be contracted out. The brochure is
probably just one of the first of the money saving attempts we will see.

It's an old story. A large company has money problems (which are the result
of lower sales) so the first thing they do is cut their marketing and PR
departments, the very thing they should be increasing to help increase sales.
OH WELL......... I guess they feel a contractor who also markets shoes,
washing machines and computers can do a better job of marketing their cars
then their own people.

Ken '92 (yellow) Sundance
And hoping Madza is still selling cars in the U.S. in 1999.