Miata Mailing List: February 1996, Message #188
sponsored by



     


   From: Jim Flynn 
Subject: The Rover MGF is a Loser
   Date: Sat, 3 Feb 1996 21:12:38 -0500


The British auto maker, Rover, has a two-seater convertible which is 
supposed to be competition for the Mazda Miata.  In a recent published 
interview, the Chairman of Rover, Wolfgang Reitzle, (he came from BMW after 
BMW purchased Rover) stated how unimpressed he is with the MGF:

     "I was at Rover soon after we (BMW) purchased the company and they were 
anxious to show me a special project they were working on.  It was the MGF. 
 The first time I saw the car  I knew we had a problem.  It's not, in my 
opinion, a very good car and it's not what they should be spending their 
money on at the moment.  My first reaction was to tell them to kill it."

He further went on to explain that the car was produced in order to keep the 
workers at Rover happy.

That sums up the difference between the Miata and the MGF:  The Miata is 
built to make the customer happy; the MGF is built to make the Rover 
employees happy.

Jim Flynn
flynnj@baymont.com

The above quote was lifted directly (and without permission) from Roundel, 
the magazine of the BMW Car Club of America, February, 1996; page 42.