Miata Mailing List: March 1996, Message #122
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   From: BrettF94M@aol.com
Subject: Re: Miatas with different levels of equipment
   Date: Sat, 2 Mar 1996 19:55:59 -0500

John Emerson writes:  

" Prices have crept 
up, I think by more than the inflation rate...."  

Having been in the camera business for longer than I care admit, I can say
inflation is not the only factor.  The dollar-yen ratio also plays a
significant part.  
There are a few cameras that are available today that were available 5 years
ago, and double does not begin to describe how much they have increased.
 Hell, some of those cameras now sell USED for as much as a new one just a
few years ago. 
 
That same situation has been used by Honda dealers for years, where they
would allow a very high percentage of the origional cost toward trade-in of a
new car, which had moved up the price scale horrifically.

However, I do agree with John, I do hope that Mazda can see their future
would be inhanced by producing cars across the spectrum of prices, this would
keep the enthusiast happy, and allow the company to make profits on those
that want a little more 'luxury?'

Brett Foley '94M (couldn't resist that color)
Western Mass