Miata Mailing List: April 1996, Message #156
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   From: Keith Tanner 
Subject: RE : yet another example
   Date: Tue, 2 Apr 1996 14:44:54 -0500

I'm with Gary on this one.  Yes, the 890 people subscribed to the Miata list
aren't that big a percentage of Miata owners.  That's only those with the
email accounts tough enough to handle the list traffic, though.  There are a
fair number who keep up through the archives and other means - I hear from
them at times.  Have a look at the use stats for Miata.net sometime, too.
There are a lot of people coming through Miata.net that aren't on the list.
Both Gary and I hear from them, answering questions and giving advice.

More importantly, those who do follow both the list and the web site are
often among the most knowledgable and consulted owners.  I was on the
Miata.net for over a year before I met up with my first club meeting, and I
could not believe how much knowledge I had gained.  I have helped two people
buy brand new Miatas over the past 3 months, both of whom I met through the
net.  

We on the Miata.net are usually the most enthusiastic and loyal of Mazda
enthusiasts.  By inviting Miata.net to a Miata unveiling, Mazda would have
guaranteed itself a high-profile review on a site that receives almost 2000
visits per month.  I'm sure they invided the major car magazines, who might
put a small picture in the front of an issue, or even a paragraph in an
associated story.  I think Mazda screwed up by not inviting us - what sort
of message does that send to the online community?

Does anyone else remember the Speedster unveiling a couple of years ago?
There was a lot more excitement here than I saw in the press.  It took
AutoWeek until this August to get something printed, didn't it?

Keith Tanner
See, not everything I do is a joke.

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