Miata Mailing List: June 1996, Message #82
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   From: "Hengen, Robert" 
Subject: RE: How Mazda screw up - a very sad story
   Date: Mon, 3 Jun 1996 14:06:33 -0400

Me no understand. This be very sad story in more ways than one.
>----------
>From: 	csl@snt.bellsouth.com[SMTP:csl@snt.bellsouth.com]
>Sent: 	Monday, June 03, 1996 1:31 PM
>To: 	Multiple recipients of list
>Subject: 	How Mazda screw up - a very sad story
>
>Rx-7 was a winner, affordable, sexy and you saw them everywhere. They
>were so unigue. Mazda changed it to be more like Porche, to compete
>against
>Cellica etc. It was still doing fine.
>
>Actually, one of my neighbour used to be two 7 house - he had a
>convertable
>while she drive the red Turbo II. Now they sold the convertable, drive
>Grand National and look for another one. Her red cars will be sold
>to someone they know when this guy saved enough for it. Why? the 3rd
>gen IS way too expensive.
>
>Mazda screwed themself by copy Toyota's idea of Supra - they call it
>competition. Those exec's were going for Ferrari market. They got what
>they wanted - Super car and the super car volume to go with it. Don't
>know why they want to learn from Supra - something that never made
>anything close to the original Rx-7 volume and/or profit.
>
>However, 7 had four digit volume like Supra for the first time. Mazda
>still kept its head above water because miata took the original Rx-7
>slot with a new addition - roadster.
>
>Now they screw up enough to be sold to Ford even deeper, they want to
>fix
>it by screw up miata like what they did to the 7 - combine the two.
>
>They must gradually put enough shit into their brain. I had a Rx-7
>GSL-SE
>and miata, actually, they shared the same car slot in my garage for
>five
>monthes. Having owned both, I know they are not equal. My opinion is:
>miata 
>is fun roadster(that's why my wife picked it over the 7) while 7 is
>true sports car. Don't argue with me, miata guys and gales. I followed
>an NSX
>with miata in three digit speed(just because I want to see more of that
>car
>until the driver fricked out - 55mph is gone but you still get in
>trouble
>going fast on Sunday), but miata is nowhere close to 7 as sports car.
>
>Mazda's solution - combine 7 and miata. Well, just wait until all those
>who can afford miata and enjoyed the fun car insurance suddenly findout
>that they have to pay more for insurance then car payment or even got
>dropped by their insurance companies - happened to me for my 12 years
>old sports car with four years clean record and premium only
>relationship.
>Not to mention sports car fans like my neighbour thinking miata is toy.
>
>Well, looks like I have to go back to drive Honda. I logged quater
>million
>miles with two Accord and a Civic. I like Honda. I would have Beat
>instead
>of miata(thanks again, uncle Sam). But I hate those fish mouth air
>intake
>of the new Honda's.
>
>They just don't learn, hum! Nissan is shuting down 300; however, 240 is
>still strong. And people like sports cars like us have to put up with
>their mistake: put up with boring ugly cars.
>
>Still couldn't get over with the image of my wife driving that Accord
>based
>SUV. Once again, when I store my miata in the garage and find a 92
>Civic EX,
>I have to tell people: this is my compromise for miata and Rx-7.
>
>Anybody know a decent GSL-SE for sale, please let me know. Thanks.
>
>One day, I will tell my children: here are the fun cars we used to
>drive,
>this is called Rx-7 and that is called miata. Oh, no, they are not the
>fish like Taurus you see. They have lights alike; however, they are
>different cars - real cars, really fun cars.
>
>Paul
>
>
>