Miata Mailing List: August 1996, Message #84
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   From: Bill Gusky 
Subject: RE: SERIOUS Plea for Help!
   Date: Thu, 1 Aug 1996 19:59:05 -0400

Kathy O'Connell wrote: 
>What I had in mind was a fax campaign (certainly open to other
>suggestions) both to Mazda USA and Mazda Great Lakes Region (I KNOW it's
>a lot to ask), on my behalf.
> I'm sorta thinking that the "flavor" of these communications should
> include a conviction that you would not accept a repaint on a brand
> heads are better than one and all that). 
IMHO, those of us who write should NOT get all rabid and wound around the
axle in their communications.  I say that because in the business I'm in,
we make millions of product each day, and receive only one complaint per
many millions of product, but that is still a LOT of complaints.  I know
that a calm, reasoned letter generates a lot more sympathy and motivation
to help than a wild-eyed blistering indictment of all things in this galaxy.
I also have found that letters to the Top Gun of an organization can generate
an INCREDIBLE (!) amount of heat and motion.  FWIW.  (Dang, when's someone
gonna come up with that compendium of cyber-shorthand?)

Bill Gusky
Red '91, "MOMENTS" 
-- 
"Too soon oldt, und too late schmart!"