Miata Mailing List: May 1997, Message #28
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From: 	Kurt Schenk <khschenk@SHRSYS.HSLC.ORG>

Subject: Re: Mazda advertising

Date: 	Thu, 1 May 1997 08:17:40 -0500



ACAPress@aol.com wrote:

> 

> I guess the point is, don't look for any creative new advertising from Mazda,

> at least not this year.

> 



That's a shame, because I believe that their ads are one of the things

that hurt them.  Two years ago when Mazda started showing the "passion

for the road" spots, Advertising Age ripped them apart, and for good

reason.  Changing ad agencies does help, look at VW.  Their sales took

off after switching agencies.



Kurt

'91 Silver base