Miata Mailing List: May 1997, Message #307
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From: 	Lanny Chambers <lanny@derived.com>

Subject: Re: Mazda Bad-vertising

Date: 	Fri, 2 May 1997 19:29:22 -0500



On 5/2/97 18:08, Richard KAUFMAN (Richard_KAUFMAN@chi.leoburnett.com) 

wrote:



>    Alas, the reason Mazda has such atrocious advertising is probably not

>    as simple as a mere dearth of good creative ideas.



True, all true. This is exactly what's been happening at Apple Computer, 

as an interesting comparison: a great product at a fair price, but no 

corporate clue as to how to differentiate said product from the rest of 

the market in ways the public can understand and appreciate. There are 

other interesting parallels between Apple and Mazda, but this one is the 

saddest and most infuriating.



---

Lanny Chambers, St. Louis

'94C. Red, of course.

Team "My other car is a...er...hmmm...gee, I can't remember..."