Miata Mailing List: May 1997, Message #371
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From: 	Jim <jmt455@pacbell.net>

Subject: Re: Mazda Bad-vertising

Date: 	Sat, 3 May 1997 11:25:32 -0500



At 06:08 PM 5/2/97 -0500, you wrote:

>    Rob,

>    

>    Alas, the reason Mazda has such atrocious advertising is probably not

>    as simple as a mere dearth of good creative ideas.

>    

>

>    Richard

>    '91 BRG

>    Chicago





Talking to an automotive consultant about the commercials out there, he

brought up an interesting point.  The dealers don't want all the cutesy

Nissan type adds, they want the 'with only 100 down and 2 dollars a month'

type adds that only push price.  It looks like the dealers put pressure on

the manufacturer to influence their advertising choice.



Jim Tipton



94 laguna - C