Miata Mailing List: May 1997, Message #39
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From: 	Rick Flashman <rflashma@mtholyoke.edu>

Subject: Re: Mazda advertising

Date: 	Thu, 1 May 1997 09:17:52 -0500



>That's a shame, because I believe that their ads are one of the things

>that hurt them.  Two years ago when Mazda started showing the "passion

>for the road" spots, Advertising Age ripped them apart, and for good

>reason.  Changing ad agencies does help, look at VW.  Their sales took

>off after switching agencies.



I think the biggest problem with Mazda Advertising is that it reminds me 

of those aimless Chevy ads from the 80s (Heartbeat of America). Doesn't 

actually say ANYTHING about the car. What about the CAR???? Isn't that 

what they are trying to sell? Well, consider saying SOMETHING about it. 

Sigh.



I'm convinced NO ONE in Mazda Advertising owns a Mazda, is a member of 

this list, even visits the Miata.Net side, or has ever bothered to attend 

a Miata gathering. There's no other explanation as to why they are so 

clueless, have no idea what makes their car great, and why their sales 

have fallen so bad.



Rick

'93a Red (Landspeeder)

WMass



P.S. Can you imagine if Saturn dealers sold Miatas?