Miata Mailing List: May 1997, Message #49
sponsored by



     



From: 	todd.barney@ons.octel.com (Todd Barney)

Subject: Re[2]: Mazda advertising

Date: 	Thu, 1 May 1997 09:56:01 -0500



     Rick said:

     >>>>

I think the biggest problem with Mazda Advertising is that it reminds me 

of those aimless Chevy ads from the 80s (Heartbeat of America). Doesn't 

actually say ANYTHING about the car. What about the CAR???? Isn't that 

what they are trying to sell? Well, consider saying SOMETHING about it. 

Sigh.

     

I'm convinced NO ONE in Mazda Advertising owns a Mazda, is a member of 

this list, even visits the Miata.Net side, or has ever bothered to attend 

a Miata gathering. There's no other explanation as to why they are so 

clueless, have no idea what makes their car great, and why their sales 

have fallen so bad.

     

Rick

'93a Red (Landspeeder)

WMass

     

P.S. Can you imagine if Saturn dealers sold Miatas?

     <<<<

     

     When I owned a Saturn at few years ago, I used to wish the same thing. 

     For one thing, their advertising used the fact that a bunch of Saturn 

     owners were crazy about their car. Dealers had little cookouts on the 

     weekend, and of course there was the big gathering in Spring City 

     (Spring Hill?), TN at the plant.

     

     I've always thought that a good ad campaign for the Miata could be put 

     together just utilizing the clubs.  For one thing, they can easily 

     show the demographics cross the entire spectrum of age, income level, 

     profession, etc. And showing all of use enjoying the car in different 

     ways - driving through the country side, autocrossing, racing, 

     socializing, etc. - surely should have some appeal, if done correctly. 

     Just think what an ad campaign you could put together with footage 

     from just a single national event. Maybe with a voice-over of Tom 

     Matano talking about how they envisioned a cult following and the 

     marque clubs while they were still in the design phase.

     

     Todd & Miatoy (who sold himself, no help from those wimpy ads)