Miata Mailing List: May 1997, Message #67
sponsored by



     



From: 	"Rob Benzie" <rbenzie@torqmail.sunpub.com>

Subject: Mazda Bad-vertising

Date: 	Thu, 1 May 1997 10:43:24 -0500



Miataphiles:

Many good points on the shoddy advertising Mazda has saddled itself with.

They make the best affordable sports car in the world in the Miata and a very

good looking luxury sedan in the Millenia yet their ads are uninspiring and

forgettable.

Meanwhile, companies like VW which make boring cars have exciting ads for

their listless products. It's very frustrating.

The best ads on TV are the Mercedes-Benz heritage ads - the Forrest Gumpian

scenes of past Benz heroics morphed into one gorgeous and seamless spot are

memorable - and the new Porsche Boxster print and TV commercials. There was a

massive Boxster billboard here in Toronto with "1956 meets 2001" emblazoned on

it. Wow! Also, love those humorous TV ads with the German family.

Hopefully, Mazda will get their act together for the 1998 Miata.

Any ad guys on this list who might have some suggestions or proposals for

Mazda campaigns?

Cheers,

Rob Benzie

95 Laguna blue