Miata Mailing List: December 1999, Message #79

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One thing that probably makes the BMW magazine larger
and published more often is that they are covering a 
complete line of cars, rather than just one car.  If
it was called the "BMW 325i Magazine" it would probably
be a lot thinner.

Dave
99 PEP

> Last night my copy of the Roundel and the Miata
> Magazine (and Motorsport) arrived together. The
> Roundel is the BMW CCA magazine. I couldn't help but
> compare the two, eventually concluding that there was
> just more to write about BMW's than Miata's - the
> Roundel has more than double the number of pages and
> is published monthly. The Roundel seems a lot more
> professional - I'm guessing they have a much higher
> circulation. Both magazines had their share of
> page-filler editorial crap, but the Roundel was
> certainly hotter on news, new models, tests etc. Both
> magazines have pages of repetitive ads, but BMW seemed
> better at attrating non-marque advertising.  Several
> MM letters dissed the Z3, I didn't notice any Roundel
> letters referring to the Miata...